BRAND: NOT YOUR NONNA’S

Ruiz Foods branched out from their usual frozen Mexican food by developing a “Stuffed Pizza Wedge” under the brand name “Not Your Nonna’s”. The new hand-held product was like a calzone shaped into a pizza slice shape - with pizza fillings on the outside, crust on the outside. I was given the design project to build the brand look from the ground up, including the logo, packaging design, and marketing materials.